Adopting a Local Search Strategy For Multi National Clients

If you're not, then chances are that it may take a lot of time and effort to catch up to your competitors. Sites that rank well for reasonable competitive terms on many extensions typically are older sites (5 to 10 years old) with typically '000's of links and '000's of pages indexed. This strategy may work in the short term but may be less reliable 2 years from now. If the search engine algorithms evolve to take more of a local market strategy you may find that you lose your ranking in countries that are not your local market. Set up entirely new websites for each country. This is probably the best way to rank in any one country over the long run. This is definitely region specific to the search engines. Unless you had the foresight to buy up a bunch of domains years ago, it is unlikely that you will be able to obtain all of your brand's domains for each extension that you need. If you haven't' already done this DO IT NOW whether you're considering a local market strategy or not. More difficult to control but - the country that most of your links are coming from. For those of you who outsource most of your link building to another country, this could have serious implications in the future. What are the considerations when determining whether to adopt a Local Search Strategy? Essentially there are three major alternatives to evaluate. Each with it's own pros and cons.